Google’s primary ranking factors are relevance, authority, and user satisfaction


What is search intent


Understanding what search intent is and how to use it is one of the key components to making a great piece of content. It’s what sets a good piece of content apart from a great piece of content and often the reason why so many good pieces of content fail to rank in google – the search intent doesn’t match the intent Search intent is essentially the primary goal to a users search query in a search engine. There are many different search intents that can surround a given topic. 


For example, 


Why is search intent important


While there are endless search terms, there are just four primary search intents:

  1. Informational
  2. Preferential/Commercial Investigation
  3. Transactional
  4. Navigational